An Analysis of the Code of Professional Conduct and Ethics...

AN ANALYSIS OF THE CODE OF PROFESSIONAL CONDUCT AND ETHICS OF IPRA AND CERP IN RELATION WITH THAT OF NIPR ABSTRACT Professional code of conduct and ethics has come to stay with all professions who wish to promote healthy relationship and commitment of its member. These ethics and code of conducts help streamline the activities of members in the performance of their tasks. Public relations practice have over the years become an accepted human endeavour and the application of this code have become important. This work analyzes the code of professional conduct and ethics of International Public Relations Association (IPRA) and the Centre of European Des Relations Publiques (CERP) and compares them with that of the Nigerian Institute of†¦show more content†¦A Public Relations practitioner in performing service for a client or employer must not collect monetary gratifications from anyone except his client or employer without the consent of the client/employer given after disclosure of facts. This is sacrosanct so as avoid sabotage because when a practitioner is on a job and begins to get gif ts/rewards from others, it may lead to betrayal. In signing an agreement with a client, a Public Relations practitioner shall refrain from requesting a fee or other forms of compensation based on the achievement of certain results, he shall conduct towards the public and the media. The relationship between a Public Relations practitioners and the public and media is key in achieving the desired goal/objective of any campaign. The IPRA has it that a practitioner shall conduct his professional activities in accordance with the public interest and with full respect for the dignity of the individual. The Public Relation practitioner must have respect for human beings and must have the interest of the public at heart in carrying out his activities. In carrying out their activities public relation practitioners shall not engage in any practice which tends to corrupt the integrity of the channels of public communication. The practitioner must be truthful to the media in his activities and shall not intentionally disseminate false or misleading