My Classmates

Patricia’s classmate is a young man about in his late teens early twenties. He is quite tall, slender build about six feet one inch maybe a little shorter. He looks as if he weighs about one hundred and seventy pounds maybe a little more or a little less. He has chestnut brown hair and it is very short, his hair is cut with a fade so it gets shorter towards the bottom he has side burns but they are very short to about the top of his ear. This classmate is a very good looking guy, he has a square shape face. He doesn’t have a lot of freckles but a few. He is Caucasian his skin tone is a natural beige color.His eyes are a pretty hazel, pale green on the outside and towards the middle a light brown, he also has pretty long eye lashes. His facial hair looks as if he has a five o’clock shadow all the time. He has nice teeth, not bleach paper white but they have a little tint of yellow to them kind of like you can tell he drinks coffee, his teeth also are straight exce pt the top center teeth are a little crooked and slant towards the inside of his mouth. This classmate doesn’t seem like a shy person, he seems to be outgoing and likes to have people around he likes to be sarcastic towards others too.His voice is not very high or loud, he has a low soft timber. Which is soothing to others when it’s been a hectic day. The classmate doesn’t have a distinctive type of clothing he dresses casual and seems to be comfortable in anything he throws on. He tends to wear Vans shoes all the time. He doesn’t seem to have a certain brand of anything he wears besides his shoes so probably just any jeans he feels comfortable in. So in all this classmate is an everyday kind of guy, he is casual, good looking, nice trimmed hair, with a five o’clock shadow all the time, and seems like a really nice guy to keep around as a friend.

Health Conscious Consumer Essay

â€Å"Health means wealth†, once an adage has now become a motto of the major food processing companies in India. And this motto is not a far-fetched perception of the current consumer needs in the Indian foods and beverages market. The Tata Strategic Management Group (TSMG), a management consulting firm has estimated the current worth of the health and wellness foods market in India at INR101.5bn and sees it potentially rising at a compounded annual growth rate of 23% to INR550bn, by 2015. This trend of consumer buying behaviour started with the weight-conscious consumer who looked for products that could aid him in losing weight, which was perceived as the easiest route to healthy living. One of the products leading this trend was the artificial sweetener with Sugarfree and Equal being the major players. But with time, the Indian consumer has evolved from weight-consciousness to health-consciousness and we have seen an uptrend in the sales of products that offer more holistic health benefits. The past decade has seen a plethora of products in this category from all major players in the Indian Foods & Beverages industry. According to the TSMG report, curd or yoghurt, flour, savoury snacks, juices and edible oils are likely to be the top five fastest-growing food categories in India by 2015. Among the savoury snacks market, the biscuits industry is poised for a very steep growth path with companies trying to promote biscuits as a healthy snack. Britannia Industries has recently rebranded itself and used the tagline ‘Swasth Khao, Tan Man Jagao’ or ‘Eat healthy, rejuvenate mind and soul’ to launch NutriChoice, a range of high-fibre, five-grain and naturally spiced biscuits earlier this year. Anuradha Narasimhan, category director, health and wellness, at Britannia Industries says: â€Å"We believe the health and wellness category in India is poised for an explosion.† Indian Branded Breakfast market is worth around Rs 300 crore. In volume terms it is 140000 tonnes. Oats market is worth around 4000 tonnes. After the Kellogg’s foray in to the breakfast market in 1990, Quaker is the only high profile product launch in this segment that might indicate major upheavals in this category. With Pepsi’s Tropicana also rebranding itself as a breakfast juice, the breakfast foods market in India has emerged as an entirely new consumption trend for these products. The branded fruit juice market in India is estimated to be worth Rs 750 crore (nectars, drinks and juices combined) and the segment is growing at about 30 per cent per annum. Big players like Dabur, Pepsi, Godrej and Parle Agro are already in the market and in view of the swift growth in the market, a newcomer like Coca-Cola Minute Maid have come into the market with new products in the recent years. The current Indian market is young – the median age is 25 years – net savvy and health conscious. It seeks an easy route to health rather than a lifestyle change. Eating healthier food is one such easy route. According to a survey conducted, nearly 64% of the consumers were consciously working to eat/drink healthy products. This statistic not only indicates the magnanimity of current market for health conscious products but also depicts the yet untapped potential of 36 % of consumers and the scope of making them health conscious for driving future growth. Health awareness Health awareness is something which the FMCG companies have been taking very seriously. They have been reemphasizing their category point of parity again and again to make the customer aware of the product. According to the survey majority i.e. 48% of the consumers came to know of the brand from the TV advertisements. A surprising statistic which came with it was that the second best method of awareness was Friends and Family which shows word of mouth marketing holds a big chunk in the brand awareness drive of brands. Consumption Pattern Marketers of all major FMCG houses have been taking consumption patterns really seriously. The consumption pattern of consumer determines what expectation does the consumer have with the meal at that time and also at times what preference he might take. The consumers were asked what time did they consume their favourite health-related product. A huge proportion of 76 % in ‘No particular Schedule’ shows the disorganized behaviour right now in the sector. Now, it is how well brands who have already entered the category differentiate itself from the other brands and organize the category well to get maximum benefits out of it. Reasons to Buy The consumers were also asked what are the major criteria they judge a health-related products on. The results shown depict how different reasons lead to preference of one product over other. It can also be considered as parameters which effect the consumers the most in this category. Firstly, a very important insight visible is that only 24 % of the people surveyed pointed out price as their parameter to decide the preferred product. Two-Thirds of the consumers use the specified nutritional value to be the deciding criterion. After establishing a strong footprint in the urban markets, the trend of health-conscious consumers is now moving to tier-II and tier-III cities and to remain competitive in these markets the companies might have to focus on creating competitive price points for their products for sustainable long-term growth in India.

Case Analysis- Strategic Marketing Management Study

Analysis- Strategic Marketing Management - Case Study Example Therefore, Nintendo faces the challenge of overemphasizing on innovation per se while ignoring the needs of the mature audience that considers memory and storage capacity as important features of gaming hardware. Furthermore, customer lifestyle and trends are changing with majority of young audience switching to free-to-play versions of games on their smartphones. The report discusses the marketing and competitive environment with respect to Nintendo as well we its segmentation strategy and business strategy in the context or current dynamics. 1. Introduction Nintendo has gained the first-mover advantage in the interactive entertainment sector by providing both gaming devices and associated services since 1983. The Japanese manufacturer has evolved from its cult favorites â€Å"Super Mario† â€Å"Nintendo Game Cube† and â€Å"Nintendo 64† towards its more recent â€Å"Wii† and â€Å"Nintendo DS† (Kim, Lamont, Ogasawara, Park, & Takaoka, 2011). Altho ugh initially aimed at hard-core gamers, the company is aiming towards penetrating the market by appealing to more segments (including women and adults) and appealing to the mass market. It currently faces intense competition from Microsoft’s Xbox and Sony’s Play station. Furthermore, market trends are changing and the dynamics are clearly not the same as they were several years ago. The new generation of young customers is demanding free-to-play mobile games which are a major consideration for Nintendo in the revamping of its strategy. 2. Strategic vision/mission Nintendo’s vision and reflects its commitment to provide the â€Å"highest quality of products and support services† for customers by valuing customer feedback and encouraging teamwork amongst employees (Nintendo Games, 2013). The company’s strategy supports this commitment by providing gaming entertainment that is enjoyed by people of all ages (including women and adults). Keeping custom er feedback in mind and the trend of games of smartphones, the company is currently rethinking its strategy to broaden its target market and include non-gamers compared to hard-core console gamers. Hence, Nintendo is aiming at penetrating the market and rethinking its strategy keeping in view the current market trends of the youth generation moving towards free-to-play games on smartphones (Negishi, 2013). 3. Current marketing strategy Nintendo’s current marketing strategy revolves around its commitment to deliver superior customer service and quality of products. The new console â€Å"Wii† includes a three month warranty along with easy to use interface and free games (Nintendo, 2013). With this, Nintendo has revamped its traditional strategy by positioning the Wii as a universal product suitable for use by all ages and gender groups. The company has capitalized the brand equity associated with the Nintendo brand by retaining the â€Å"console† and innovating b y introducing entirely new product categories through its â€Å"motion sensor† technique (O’Gorman, 2008). 4. Target market and marketing strategy

Soccer and American Football Essay Example | Topics and Well Written Essays - 1000 words

Soccer and American Football - Essay Example Football now reflects the basic, underlying cultural dynamics of contemporary America. Football is urban, it uses "educated" players, it is complex, specialized, violent and sexy. In football every second counts, as it does in America, where "time is money." These changes line up with the values people find in football. Baseball became irrelevant. Soccer provides people with an opportunity to let off steam, to get rid of tensions, to have pleasure. Thesis Soccer and the American football have many similarities in main rules and traditions which make both of them very popular among youth. Both soccer and American football are favorite games of millions of people which bring satisfaction and raises team spirit. Like American football, soccer is an organized game that has become institutionalized. Soccer and American football are amazing: energetic and vigorous games. Soccer and American football are based on competition between two teams which involve 11 players each. In both cases, the aim of the game is score. In soccer, t he main equipment is a ball and goals. The soccer and American football ball has two-toned, black and white, markings. Thus, American football is ruled by six-tackle rule while soccer is subjected to the Laws of the Games. At the beginning of the game, players kick off a coin. During this time, all players are on their own side of the field. The traditional shape of the field is about 100 yards in length and 50 yards wide. A field for American football has 360 by 160 feet There are boundary lines surround the field considered part of the filed. Th is differed from not taking the game seriously, in that it involved, not a transformation of the game itself, but rather an alternative to the game that was defined as providing greater enjoyment than what would have otherwise occurred. Soccer game lasts for 90 minutes. Also, American football has four 15 minutes quarters (Goldblatt 76). In soccer and American football, players pay the main attention to team strategy and the configuration of players around the point of action. Usually, players try to concentrate upon the position of attackers in relation to the defense and overall the success of each attacks. Each time the cross occurred, a player crossed the area in front the defense. During this game, the important step is possession of the ball which switches back and forth between the teams. I a team several times lost possession when they made a bad pass, sent the ball out of bounds. When possession of the ball changed from a team to the other, the attacking team became the defense, and a team became the offense. Because this happens very frequently during a game, it is important for team to make the transition quickly. Players of both teams wear uniforms. Still, American football has special numbers for all positions, so it is easy to understand the role of each player: e.g. 1-9 are used for quarterbacks, kicke rs, and punters (MacCambridge 87). The end of the game is usually vigorous marked by competition and desire to win. Furthermore, soccer almost invariably involved competition;

Microeconocs Essay Example | Topics and Well Written Essays - 750 words

Microeconocs - Essay Example This "supply schedule" is usually represented by relationship between market price and amount of goods produced. On the other side, "demand is defined as the willingness and ability of a consumer to purchase a given product in a given frame of time" (Clasquin 24). This schedule represents the amount of goods that consumers are willing to purchase at different prices as long as everything else remains the same. While there are numberless different markets that vary from country to country, there are a few producers that find a demand throughout the world. One of these is the demand for oil, with almost all machines depending on the energy it provides. The production and consumption of oil makes for a perfect example of how supply and demand works. One of the largest and most well known oil producers is The Organization of Petroleum Exporting Countries (OPEC). This organization ties together the biggest oil producing countries in the world including: Algeria, Angola, Ecuador, Iran, Iraq, Kuwait, Libya, Nigeria, Qatar, Saudi Arabia, the United Arab Emirates, and Venezuela. "OPEC's influence on the market has been widely criticized. Several members of OPEC alarmed the world and triggered high inflation across both the developing and developed world when they used oil embargoes in the 1973s" (Clasquin 24). OPEC has weathered the ups and downs of supply and demand like no other producer has because the demand for oil in today's fluctuating market is constantly changing. With the worldwide economic crisis currently taking over many parts of the world, the demand for oil has been significantly reduced. "For years, the world's oil surplus was negligible. This year, OPEC's spare capacity is expected to surge to around four million barrels a day, according to the U.S. Energy Department. In 2009, global oil demand will fall by 800,000 barrels a day -- the sharpest retreat since the recession of the early 1980s, the Energy Department predicts" (King A.6). This sharp decline in demand can be directly linked to the pocketbooks of everyday citizens. A massive amount of the demand OPEC sees comes from everyday citizens needing oil to power their cars. Many of these citizens are losing jobs and feeling the crunch due to economic stress. They have less spending money and are sticking only to necessities. In this case, less spending money means less demand. For example, citizens have less money to spend on leisure activities which almost always require some kind of transportation to and from. It seems that people are driving only to and from work, sticking to their homes and surrounding neighborhoods in their time off. People can't afford to take vacations, depleting the demand of oil needed to operate airplanes, and an allover tightening of pocketbooks is restricting the amount of work needed to be done by the machinery using oil as a power fuel. Therefore, with all of these factors facing OPEC, they have "announced that the group's largest supply cut, --2.2 million barrels a day - after pledging to cut two million barrels a day in the autumn, when the slowdown began to take hold" (King A.6). Global economic stress has stalled OPEC actions along with signs ofa weakening energy demand. At the end of 2008 reports of crude oil stocks rising in cost and falling retail sales in the U.S. were driving oil prices down.

Analysis of Education Reforms Research Paper Example | Topics and Well Written Essays - 1500 words

Analysis of Education Reforms - Research Paper Example The meaning of education has changed severally throughout history. This has been due to debates by scholars over what experiences and content result in an individual or society being educated. Education can be formal and informal. Formal education refers to the organized process of instructing, developing and training individuals within a formally structured, certified and approved program or environment. Formal education follows a pre-described curriculum that is administered by trained and qualified personnel. It is usually supported by governments and it leads to formal certification. Informal education, on the other hand, refers to education that takes place outside a formally structured and organized school environment. It is usually not compulsory and some governments may support it while others may not. Formal certification is not given for informal education (Guthrie 43). Generally, formal education in most jurisdictions begins at pre-school. It then proceeds to primary schoo l, secondary school and finally to higher education. The demand for improved education and the efforts towards high-quality standards have necessitated education reforms in the education sector. Education reform is broadly interpreted to mean the major change in how individuals formally access information and knowledge. Education reforms can be implemented by enforcing broad changes in the curriculum. The reforms can also be implemented by educational stakeholders and individual educators (Blackburn 19). This paper focuses on the stands of ancient scholars concerning education and the opinions of modern reformists on the same. It also highlights my position as the writer and which side I agree with. It describes why I subscribe to the school of thought that I have chosen and why I think the ancient schools of thought were misleading. According to Plato, children can never be forced to learn! They can only learn effectively if they want to. In his book, The Republic, he says that lea rning which is compulsory will never stick in the mind of the learner. However, modern education reforms focus on the spread of compulsory education worldwide. Those who subscribe to this school of thought claim that there were no widespread educational reforms until organized schooling became adequately systematized. Personally, I vehemently disagree with Plato and all those who subscribed to his school of thought. I believe in compulsory education for all. Compulsory education may be described as a period whereby all persons that fall under a prescribed age group, usually 6 to 16 years, attend formal educational facilities. It may also be the compulsory educational attendance of all persons up to a certain grade. In the modern world, democracy, economic growth, and compulsory education have improved the quality, attendance, and value of education. They have created an awareness of the importance of education for all (Swassing 28). I believe that all persons, children or adults, sh ould have continuous access to effective and high-quality education.  Ã‚  

Urban Issues in Canadian Cities Essay Example | Topics and Well Written Essays - 1000 words

Urban Issues in Canadian Cities - Essay Example Canada is a highly urbanized country, with the majority of its population being city centered in the world. The issues that Canadian cities face on an urban level are divided into three main categories social, economic and ecological. All these play a major role in the overall urban growth of the area. A good interlinked transport system is one of the most basic requirements of a good urban space. Since interaction is one of the most important factors to let the urban environment flourish, a nicely designed transportation system is the backbone of an urban environment. (Le Gates, 2009) There has been a greater increase in population in Canada after the year 1996. More people have started to move into the cities and hence the economic and social factors are changing too, there has been an increased demand. There are basic elements that define a good urban space, legibility, permeability, variety, robustness, richness and visual appropriation. Any urban space can be analyzed with respect to these elements. Keeping the Canadian Cities in the view, one can look into the urban space that is offered by these cities. First of all, let’s look into what these elements mean. Legibility is basically defined as the ease with which one can understand the layout of the space; this includes both the physical form and activity patterns. Permeability both visual and physical describes the level of penetration that an urban space offers. A good urban space usually has the higher level of legibility and permeability. Variety includes both the visual elements and the mixed land use that break the monotony of an urban space. Robustness is basically the quality of urban space that allows multiple uses of the same space, more or less appropriateness. Richness is the quality of build environment in the urban space, whereas the visual appropriateness means how the visual elements can add up to the other elements  of urban design. (Alto, 1993)

Communication Process in the workplace Essay Example | Topics and Well Written Essays - 1250 words

Communication Process in the workplace - Essay Example In order to effectively deal with the managerial challenges that face their firms, managers emulates effective communication that is also essential in creation of a strong culture for example in aspects dealing with ethics (Laurie, 1989). AC 1.2 The communication cycle starts from the sender. This is the person who provides the first message that is coded in nature. For the sender to effectively send his or her message, he or she must select an appropriate medium or channel of communication. Through the medium, the message is directed to the receiver who then decodes the message in order to understand it. The receiver then sends a feedback to the sender, an indication that the receiver has understood the message. The communication cycle starts once more. AC 1.3 In their efforts to enhance communication in the work place, managers are faced with various barriers that affect their communication process. One of the major barriers to communication is omission of information by the sender . In case the sender omits a certain point during the communication it may affect all stages in the communication cycle making it difficult for the receiver to understand it. The second barrier is communication overload. ... AC 1.4 Thus, there is need to adopt various strategies to overcome the potential barriers to communication. For example, to overcome the barrier incurred due to use of contradicting signs, sender must use direct simple language that easily decoded by the receiver. Additionally, senders must emulate the culture of use of face-to-face communication that is known to be direct and easily understandable by the receivers (Laurie, 1989). Similarly, senders must reinforce their words with actions especially when communicating to large audience. Section 2: Understanding the methods of communication AC 2.1 One of the major methods of written communication is email. This entails use of internet sites such as Gmail and yahoo to send messages to the receivers. For effective communication through email, the sender and the receiver must have email addresses. Similarly, they should have an access to a computer with an internet connection. Emails are used to inform the applicants for example on the r esults of the interview. It can also be used by departmental managers to inform the employees on the date and venue of a meeting. Another example of a written communication is magazines. This entails writing a message on a booklet with the intention of informing the public or the consumers about the brands available in the market as well their prices and distribution centres. A good example of a method of oral communication is face to face. In a workplace, oral communication is used during the interviewing of new employees as well as during the training of the existing workers. AC 2.2 One of the main advantages of written methods of

Robotics in the Manufacturing Industry Research Paper

Robotics in the Manufacturing Industry - Research Paper Example Secondly, a robot has to abide by the orders given to it by human beings apart from where such orders would vary with the First Law. Last one is, a robot ought to guard its own survival as long as such fortification does not conflict with the First or Second Law. Now in present era, robots are widely used by many of the industrial units in order to disseminate their work properly. These laws of Isaac had influenced many of the entrepreneurs and make them forced to think about the creative ideas of using robots in their industries. Therefore, Robotics is now widely accepted all around the world and even computer fields and engineering fields are now much more concerned about robots. As they are being used in many factories within critical situations where humans cannot lend a hand, for illustration cleaning of toxic material, defusing bombs situation, making robots work when any place in factory caught on fire and no human could dare to go in and save things that are too much important. A study in past has also identified four places where robots can work: Computer manufacturing systems, agriculture, defense and service sector (Akin & Murphy, 2012). Now a day’s robots have been used as a launch pad to inshore manufacturing for organizations such as Apple, Lenovo, Samsung, and Foxconn. With more organizations looking for bend forward manufacturing way outs, industrial manufacturing robots offer many paybacks that companies need to continue competitive. The speed of robots, repeatability of doing work, and competence that manufacturing robots provide can  augment output and profits, lessen costs, and maintain jobs. One of the positivity’s a robot contains is â€Å"Quality†, it has the aptitude to noticeably perk up product quality. Applications performed by robots are at exactitude and oflofty repeatability all the time. This stage of steadiness can be stiff to

Paddy Power Case Study Essay Example for Free

Paddy Power Case Study Essay Alina Wheeler defined branding as a disciplined process used to build awareness and extend customer loyalty (). Branding is about seizing every opportunity (), a desire to lead, outpace the competition and give employees the best tools to reach customers. Paddy Power has accomplished to adhere to all those principles, all through their accession to becoming the largest betting firm in Ireland. The company had to rebrand, to become a broader-based entertainment company and to this extend a number of changes took place to establish their new identity and service brand. The image of a fun, friendly and fair was promoted to differentiate them from the competition and they made changes in their structure to facilitate each one of those elements. Making it fun entailed broadening the appeal of betting, bets on celebrities, elections, stocks, and anything people where interested in became available. They enhanced the customer’s experience with bigger brighter and better designed outlets, audio and video equipment and interaction terminals. They invested in training their staff to improve the customer’s experience and support their friendly image. They promoted their image of fairness through money back specials, putting emphasis on the circumstances rather than the rules. All those steps where aimed in enhancing the Paddy Power brand. Additionally by creating controversial advertisements and consistently denying to ‘playing by the rules’ they created a buzz around their brand, they became a topic of conversation and that led to enhanced brand recognition and awareness by the public. To demonstrate this we can consider the fact that the Paddy Power brand recognition in Ireland has now reached 90%. All those decisions changed the perception not only of the Paddy Power service brand but the perception of the betting industry. The closer we examine the company it becomes clear that they are determined to disassociate the brand from the ordinary, to create new rules instead of adhering to the existing ones, and this is what makes Paddy Power unique. When faced with restrictions on sponsorship they got a player to change his name to Paddy Power by deed poll, when their outdoor campaign of the Last Supper was deemed offensive and had to be removed they instead covered the poster with a sticker that read â€Å" There’s a place for fun and games. Apparently this is not it†. The company has also capitilised on opportunities to connect with different segments of the market. The launch of websites such paddypowerbingo.com directed at the female customer is an example of this. What is so unique about this approach is that the combination of fun, fair and friendly has set the company apart from the competition. The element of differentiation is really strong in the brand as no other betting firm approaches the market the same way. Paddy Power established their service brand by changing their image, coming closer to the consumer and by cutting through the proliferation of choices as in the mind of the consumer they became synonymous with providing an exceptional service, in every way.

Stress: Impact on Health of Hong Kong People

Stress: Impact on Health of Hong Kong People Stress – Main Reason for Decline in Health of Hong Kong People Introduction In the crowded and competitive city, Hong Kong, pressure which appears in all age groups damages health of residents. According to the Department of Health (Public Health Information System, 2015), the main external death cause of Hongkongers were intentional self-harm. The World Health Organization (WHO) identified depressive illness is projected to be the second leading cause of disability worldwide in 2020. The main reason for the decline in health of Hongkongers are stress caused by the onerous educational system, taxing working environment and strict social conformity, but they can be resolved by reforming the educational system, modifying the work policies and implementing public stress management program to improve the health of Hongkonger. The purpose of this report is to present recommendations of stress relief. Analysis To begin with, strain is caused from Hong Kong rigorous educational system which sorts students into institutions ranked hierarchically[A1]. This system compels schools to focus on the academic results and vie against one another in fierce competition (Ho, 2008). There are exorbitant expectation, excessive homework and frequent tests for students. A study found that the first-year tertiary education students in Hong Kong are prevalence of depression, anxiety and stress. The high rates of morbidity and high prevalence of symptoms were alarming (Wong, et al., 2006). In fact, the academic problems, such as disaffection, disruption and underachievement were stressors for not only the students, but also their family members (Service Network on Ethnic Minorities, 2010). In Hong Kong, parents arrange pre-school educations and extracurricular activities insanely for their children as they are extremely anxious about their development. The students with overestimated ability will doubt about their performance in getting others acceptance and agreement. Besides, extreme pressure from this onerous educational system may trigger mental disorder, social withdrawal and even self-destructive behaviors. Education Bureau (EDB) can modify the educational system to relieve the school related stress by promoting well-rounded development and self-regulated learning. The comprehensive educational infrastructure in the United State (US) is established in a stress-free environment (University of Michigan, 2015). EDB can reform the system by referring to the well-rounded teaching method in US which is innovative, for instance, role playing, use of computer games, simulation, experience method and application method (Vallance, et al., 2014). As well as changing the teaching method in school, EDB should modify the education orientation. EDB should fund a wide selection of curricula opportunities while the education should be more value oriented than career or money oriented. Teachers should focus on the imagination and creative ability of students. The main point is reforming the entrance examination of schools. This modification of educational system can discover creative personnel and deceas e the burden on students. It makes the teaching more enjoyable (Patankar Jadhav, 2012). It motivates and stimulates students to develop happy normal lives as they can have their own goal. Thus, the school related stress, can be relieved. However, it takes time to change the operating mode of schools. EDB needs to collaborate with schools and provide a definite instruction so as to change the teaching method and selection system progressively. Another argument is that the decline in health of Hongkongers arise when there is pressure from placing a strain in workplace. Work related pressure occurs where workers perceive they cannot subject or cope with the demands within the workplace. Overloaded work, long working time and nebulous career prospect inducing excessive or uncontrolled pressure disquiets Hongkongers. The Hong Kong worker stress level was at 55%. The value was ranked third in the world and higher than the global average (Sarti, 2012). Work strains go home with the worker while home strains come to work with the worker (Perth College, 2014). As the ability of workers were overestimated in tight workplace, which brings terrible consequence such as fatigue, muscle wastage, adult-onset diabetes and adverse lifestyle, it would disturb their ability to perform to expectation (OvercomeBullying.org, 2015). It is time for the Legislative Council to formulate a work policies and legislation modification by referring to the cross-college Stress Management Policy and legislation in United Kingdom (UK) as a response to the decline in health of Hongkongers. The value of stress level of workers in UK was lower than the global average. Legislative Council can formulate this policy in Hong Kong in order to mitigate the occurrence of related potential harm from work. Under this policy, manager, supervisor and staff will be assigned responsibilities. The basic responsibility for managers are ensuring staffs are fully trained to discharge their duties. They should not only provide equivalent developmental opportunities for each staff, but also monitor workloads, working hours and overtime so as to ensure staffs are not overloaded or overworking. Supervisors are accountable for conduct Wellbeing and Staff Surveys to identify stressors in the workplace and ensure managers take appropriate actions to address the issues. Additionally, human resources staffs are in charge of conducting and implementing recommendations of risks assessments within their area of responsibility (Perth College, 2014). Along with acknowledging the responsibilities and ways to protect the mental wellbeing of themselves or their subordinate, work related pressure can be identified and managed by managers. Employee can seek assistance and support from their representative as early as possible as the policy requirement too. Therefore, the strain in workplace can be eliminated by protecting the autonomy and remuneration of all employees.On the other hand, as this legislation is related to settled responsibility of different stakeholders, it may cause dissension between each other easily. So, Legislative Council must hold a public advisory with promotion before the formulation. From a social point of view, Hongkongers are accustomed to blind conformity which brings an exhausting lifestyle. It is well-known that Hong Kong is a fast paced city where workers all have busy work, school, social life and other commitments. They pursue to be efficient in any time. However, this conformity damages health progressively. For example, overeating fast food causes obesity, overusing internet brings visual impairment and staying up late with harm to mental well-being. Some residents claimed that the main reason for the decline in health of Hongkongers are the insalubrious lifestyle, smoking. It is because cigarette smoking is the major cause of lung cancer (Public Health Information System, 2015). Although smoking is a lifestyle, it is a herd behavior. Hongkongers tend to follow the actions or beliefs of others. Under the social pressure, anyone who pursue to achieve social goals and have an intangible competition damage their health eventually. Hospital Authority (HA) should focus on seeking collaboration with nongovernmental organizations (NGOs) in order to relieve pressure of Hongkongers by implementing public stress management program. Government health sector plays a leading role. HA is already leveraged on available capacity and capability in the private sector through public private partnership (PPP) for managing demands (Cheung, 2015). If HA focuses on community-based activities and prevention concurrently, it will arguably better place to approach and win the trust of local communities. Moreover, NGOs can make a close affinity with community by collaborating with other advocacy groups (Thara Patel, 2010). Afterward, the seriousness of stress can spread widely by promotion and education which increase the awareness of the early signs of this treatable depressive disorder. Through the combined efforts from both the public and private sectors, this collaboration leads to an overall improvement in healthcare service qu ality. It alerts residents to have self-management of stress while early diagnosis and prevention benefit in further control of the health status. Nevertheless, a key problem in NGOs is the source of their funding which rise required to augment resources. To tackle this problem, Labour and Welfare Bureau can establish a fund for providing assistance to organization. It encourages the organization to strengthen the related activities by solving their economic burden. Conclusion This report describes stress is the main causes of the decline in health of Hongkongers. It reminds people about the fact that an anxious status is in hazard. A process of collaboration and communication across public and private domains that focuses on common goals can relieve stress of Hongkongers comprehensively. Education Bureau, Legislative Council and Hospital Authority should be the leaders in creating a new stress-free educational system, working condition and social ethos. Take it as a mutual responsibility to further partnership activities and monitor impact on the health of the public.

The Future of On-line Journalism Essay -- Exploratory Essays Research

The Future of On-line Journalism Interactivity is what most separates on line news from traditional news. Indexicality (using hypertext links) is an important aspect of on-line journalism because it frees up space and time for the reader. People can explore international news and easily access the latest stories before the papers get to print, all at the click of a mouse. Many studies have been done on how people use web services. One of the major characteristics of such use is searching through different hyperlinks. Hypertext enables people to see things through new dimensions. Online journalists have to be innovative in the way they create news. "Transparent journalism," allowing readers to participate in the writing, is one example of how journalists are adapting to the on line form. "Eye track" (equipment that monitors where people's eyes focus and for how long) studies have also been useful in studying how we use the web. These studies will help news organizations and rest of us in understanding twenty-first century communication. Analysis On-line journalism is a combination of the increasing digitalized technology and the use of the internet. Digitalized technology and the internet are the two leading factors in the evolution of print in terms of Gasher's views of interactivity (Gasher). On-line news sites are the peak at this point in technological evolution and are serving, as well as changing the functions of media because they combine these two factors. On-line journalism can be assessed through its evolution, its basic functions and its benefits. The evolution of print has shown general progression through expanse, detail, interactivity and expressiveness of communication. The first publications print... ... Mediascapes: New Patterns in Canadian Communication. Edited by Paul Attallah and Leslie Regan Shade. Scarborough, ON: Nelson, p. 259-261. The New York Times on the Web. (2002) Available on-line: last consulted: October 8th, 2002. Peter Jennings. (2002) "The Search for Peter Jennings", National Review Online. Available on-line:http://peterjennings.150m.com last consulted: October 8th, 2002. SCHOLL AND WEISCHENBERG, Armin and Siegfried. (1999) "Autonomy in Journalism: How it is Related to Attitudes and Behavior of Media Professionals", Web Journal of Mass Communication Research, September 4, 1999. Available on-line: last consulted October 8th, 2002. The Susan G Komen Breast Cancer Foundation. (2002) "Talk back". Available on-line: last consulted October 8th, 2002.

Use of the Supernatural in Shakespeares Macbeth Essays -- Macbeth ess

Use of the Supernatural in Macbeth In Shakespeare's play The Tragedy of Macbeth, Shakespeare uses an underlying motif of the supernatural to control the characters and add a new dimension to the play. Shakespeare uses a large motif of light vs. darkness throughout the play to present moral choices and religious ideas. When the play opens, there is thunder rolling around and the witches on stage. The thunder is symbolic of darkness and gives the audience the first impression that the play will not be ordinary. The witches who only appear in darkness, elements of the supernatural, are one of Shakespeare's classic ways of catching the audience's attention and of also setting the mood for the play. Another motif present in Macbeth is appearance vs. reality. In this motif, Shakespeare uses concepts that either hint at the character's delusion or that a supernatural force has taken over and controls what is real and what is not. An example of this is seen when Macbeth sees the dagger before him. The dagger could just be a hallucination or it could be a vision sent from the wi...

An Invention the World Could Live Without

What invention would the world be better off without, and why? One major substance in the world can change your life forever. The most popular invention that I feel the world can go without is Cocaine. This drug can cause much turmoil in your life. Just one try and you can become an addict. An addiction is a habit that can't be broken unless you have assistance. Cocaine can cause you to have health Issues, family Issues and cause you to Illustrate.Cocaine Is a white substance sold on the street. This Is a drug that can cause serious health Issues. Some people Intake the drug through the noise sniffing It up through the nostrils. This can cause nose bleeds. A constant sniffing, deterioration of brain cells. Another way to intake the cocaine substance is liquid formula shooting it through the veins with a stencil. Besides the minor health issues that occur, u can also cause your heart to explode, have seizures, and go into traumatic shock. This is a absence that can kill you.Besides th e fact that cocaine is an illegal drug and can kill you. For females that are with child this drug can also cause pregnancy Issues. Females can have children with birth defects such as: A. D. H. D, Down syndrome, hearing Impaired, vision impaired, not fully developed. Sometimes you even loose the baby. If the child does make It through the turmoil of drug abuse sometimes the child will come out addicted to the substance. Some parents even sell their child for the drugs because hey just have to have it.Or even come out as a ward of the state, because the parent is a drug abuser and has lost everything. So, now that you know the drug is illegal and can be fatal. Remember that the drug is not Just a white powdery substance, but can also be sold toy in little rocks. This drug can make u very delusional, causing you to see things that are not there. You won't be able to remember anything that has happened or is going too happened. This drug causes the nerve system to slow down can someti mes cause your reheating to be very shallow or even to speed giving you a rush.But the crash after It all will leave you shattered. Cocaine is a drug that will take everything away from you. Even family. A white lives. And only leaving hurt turmoil, and death behind. This is a drug that was invented for people to get rich and watch others loose all that is important. I feel this invention would be an invention that the world would be better off without. Cocaine is still killing people breaking up families and leaving people with great regret. So say no to this invention.

Forensics as a Crime Scene Investigator Essay

Thesis Statement Forensic is a field of that deals with psychology and the law. Forensic is defined as the intersection of psychology and the law. Forensics is the application of science to questions which are of interest to the legal system. For example, forensic pathology is the study of the human body to determine cause and manner of death. Introductory Paragraph Forensics will be my area of study where I will have to determine the cause and manner of death. As a Crime Scene Investigator, I will be scouring a crime scene for evidence. This is a science, and a field that has a growing in importance. Michigan State University has the nation’s oldest and largest forensic science program. As a Crime Scene Investigator you have to collect, analyze, walk through a virtual crime scene where a murder has occurred, and estimate when the victim was murdered. Then construct a report dealing what I have uncovered and offer an estimated time of death. After I graduate from EVC University I will pursue a career as a Crime Scene Investigator. I will be in charge of investigating Crimes scenes, collecting and analyzing evidence and testifying in court in when needed. I will have to go through law enforcements organizations that have been trained or gone through special certification courses. As a CSI investigator I will be specializing in areas of forensic science. Crime Scene Investigators have to be able to collect and analyze evidence. CSI have to be able to work in a stressful environment hazardous work conditions. You must be available at all times no matter what time of the day. CSI have to perform technical forensic analysis. I will have to be thorough and accurate to document a crime scene including evidence that I have collected so that officers and attorneys can use that evidence for solving and prosecuting crimes. CSI has to work regular hours sometimes they have to work longer hours if not overnight to solve a crime scene. (Hineman, 2011) Crime Scene Investigators annual salary $55,040 which means they make $26.46 hour. Some agencies offer bonuses which mean that another $5,000 can be added to your salary. Some agencies require a four year degree but not all. CSI requires educational requirements in chemistry, and anatomy, and criminal law. (Hineman, 2011) References Merriam-Webster’s Dictionary with Thesaurus. (n.d.). Zane . Zane Publishing. Google. (n.d.). Retrieved from http://www.wikipedia.com Hineman, G. (2011, July 10). MSN. Retrieved from ehow.com: http://www.ehow.com/info_8715626_forensic_scene investigator-job description

Culture and Gentrification Essay

Gentrification is a sensitive issue that brings different impacts to the people in a community. It is also taking over several neighborhoods in Queens and Brooklyn. These neighborhoods have undergone through gentrification for quite a long time to bring new people in. Others think this was good idea for the economic development while the residents feared that this could cause expensive housing, social out- casting, and loss of cultural value. Although change seems to be constant in this orld, but the changes that gentrification is bringing are not the changes that the people are looking forward to see. One of the negative impacts of gentrification is the expensive housing. â€Å"Since 2000, average market rents have doubled in Greenpoint-Williamsburg, and rent stabilized tenants face increasing pressure from landlords looking to flip their apartments to the affluent young people now flooding the neighborhood† (Paul 188). Every neighborhood that is undergoing through gentrification has these landlords who are ffering higher rentals in order to drive out these longtime residents and gain more profit from the developers and new people. These residents were left with no choice but to move out. These circumstances made them feel that gentrification is implying that they aren’t well of enough for their own neighborhood. When longtime residents are driven out from their apartments they felt the rise of social out-casting. â€Å"Since 2000, average rents have doubled in Williamsburg- Greenpoint and almost 40 percent of the Latino population has left the neighborhood ikely because of the housing costs (Paul 194). Due to the expensive rentals the residents were being displaced and some of them don’t even know where to go. Others are becoming homeless while the others are moving to more harmful places. Gentrification is putting a huge gap between low-income residents and the upper class people. As the upper class gets richer and richer, the low-income people stay the same. Gentrification is also making the community loss its cultural value. In Queens, Long Island City is the artistic community. The landmark, 5 Pointz, was known as a anctuary of graffiti where artists from different parts of the globe were able to freely express themselves at the same time the viewers were able to appreciate them. â€Å"The building is expected to be replaced by two residential towers- one 41 stories and the other 47 stories tall (Murray, Owner of 5 Pointz: ‘l whitewashed the building to stop the torture)†. It was wiped out in order to make room for luxury condos; the people were saddened by the lost of a significant symbol of graffiti.

Censorship in 1984 by George Orwell

â€Å"It was terribly dangerous to let your thoughts wander when you were in any public place or within range of a telescreen. The smallest thing could give you away. A nervous tic, an unconscious look of anxiety, a habit of muttering to yourself–anything that carried with it the suggestion of abnormality, of having something to hide. In any case, to wear an improper expression on your face†¦ ; was itself a punishable offense. There was even a word for it in Newspeak: face crime†¦ † Thoughtcrime does not entail death; thoughtcrime is death. † â€Å"Never again will you be capable of ordinary human feeling. Everything will be dead inside you. Never again will you be capable of love, or friendship, or joy of living, or laughter, or curiosity, or courage, or integrity. You will be hollow. We shall squeeze you empty and then we shall fill you with ourselves. † In 1984 the Party uses various tactics to manipulate the inhabitants of Oceania as well as t hose of Nazi Germany. A common form of control in both the Party and the Nazi empire was the use of children for fulfilling the will of their respective government. In Orwell’s novel 1984 Winston claims that, â€Å"It was almost normal for people over thirty to be frightened of their own children. And with good reason, for hardly a week passed in which the Times did not carry a paragraph describing how some eavesdropping little sneak—â€Å"child hero† was the phrase generally used—had overheard some compromising remark and denounced his parents to the Thought Police. the children of 1984 are used as a separate police force to monitor the actions of the people around them, including their parents. Theses â€Å"child heroes† are almost an exact. Memory hole A memory hole is any mechanism for the alteration or disappearance of inconvenient or embarrassing documents, photographs, transcripts, or other records, such as from a web site or other archive, particularly as part o f an attempt to give the impression that something never happened. The concept was first popularized by George Orwell's dystopian novel Nineteen Eighty-Four. In Nineteen Eighty-Four the memory hole is a small chute leading to a large incinerator used for censorship In the walls of the cubicle there were three orifices. To the right of the speak write, a small pneumatic tube for written messages, to the left, a larger one for newspapers; and in the side wall, within easy reach of Winston's arm, a large oblong slit protected by a wire grating. This last was for the disposal of waste paper. Similar slits existed in thousands or tens of thousands throughout the building, not only in every room but at short intervals in every corridor. For some reason they were nicknamed memory holes. When one knew that any document was due for destruction, or even when one saw a scrap of waste paper lying about, it was an automatic action to lift the flap of the nearest memory hole and drop it in, whereupon it would be whirled away on a current of warm air to the enormous furnaces which were hidden somewhere in the recesses of the building. In the novel, the memory hole is a slot into which government officials deposit politically inconvenient documents and records to be destroyed. Nineteen Eighty-Four's protagonist Winston Smith, who works in the Ministry of Truth, is routinely assigned the task of revising old newspaper articles in order to serve the propaganda interests of the government. For example, if the government had pledged that the chocolate ration would not fall below the current 30 grams per week, but in fact the ration is reduced to 20 grams per week, the historical record (for example, an article from a back issue of the Times newspaper) is revised to contain an announcement that a reduction to 20 grams might soon prove necessary, or that the ration, then 15 grams, would soon be increased to that number. The original copies of the historical record are deposited into the memory hole. A document placed in the memory hole is supposedly transported to an incinerator from which â€Å"not even the ash remains†. However, as with almost all claims made by the Party in this novel, the truth is left ambiguous and the reader is not told whether the documents are truly destroyed. For example, a picture which Winston throws into one early in the novel is produced later during his torture session, if only to be thrown back in an instant later. Nineteen Eighty-Four (sometimes written 1984) is a 1949 dystopian novel by George Orwell about an oligarchical, collectivist society. Life in the Oceania province of Airstrip One is a world of perpetual war, pervasive government surveillance, and incessant public mind control. The individual is always subordinated to the state, and it is in part this philosophy which allows the Party to manipulate and control humanity. In the Ministry of Truth, protagonist Winston Smith is a civil servant responsible for perpetuating the Party's propaganda by revising historical records to render the Party omniscient and always correct, yet his meagre existence disillusions him to the point of seeking rebellion against Big Brother, eventually leading to his arrest, torture, and reconversion. As literary political fiction, Nineteen Eighty-Four is a classic novel of the social science fiction subgenre. Since its publication in 1949, many of its terms and concepts, such as Big Brother, doublethink, thought crime, Newspeak, and Memory hole, have become contemporary vernacular. In addition, the novel popularized the adjective Orwellian, which refers to lies, surveillance, or manipulation of the past in the service of a totalitarian agenda. Nineteen Eighty-Four (sometimes written 1984) is a 1949 dystopian novel by George Orwell about an oligarchical, collectivist society. Life in the Oceania province of Airstrip One is a world of perpetual war, pervasive government surveillance, and incessant public mind control. The individual is always subordinated to the state, and it is in part this philosophy which allows the Party to manipulate and control humanity. In the Ministry of Truth, protagonist Winston Smith is a civil servant responsible for perpetuating the Party's propaganda by revising historical records to render the Party omniscient and always correct, yet his meagre existence disillusions him to the point of seeking rebellion against Big Brother, eventually leading to his arrest, torture, and reconversion. As literary political fiction, Nineteen Eighty-Four is a classic novel of the social science fiction subgenre. Since its publication in 1949, many of its terms and concepts, such as Big Brother, doublethink, thought crime, Newspeak, and Memory hole, have become contemporary vernacular. In addition, the novel popularized the adjective Orwellian, which refers to lies, surveillance, or manipulation of the past in the service of a totalitarian agenda. Mind control Mind control (also known as brainwashing, coercive persuasion, mind abuse, thought control, or thought reform) refers to a process in which a group or individual â€Å"systematically uses unethically manipulative methods to persuade others to conform to the wishes of the manipulator(s), often to the detriment of the person being manipulated†. 1] The term has been applied to any tactic, psychological or otherwise, which can be seen as subverting an individual's sense of control over their own thinking, behavior, emotions or decision making. Theories of brainwashing and of mind control were originally developed to explain how totalitarian regimes appeared to succeed in systematically indoctrinating prisoners of war through propaganda and torture techniques. These theories were later expanded and modified, by psychologists including Margaret Singer, to explain a wider range of phenomena, especially conversions to new religious movements (NRMs). A third-generation theory proposed by Ben Zablocki focused on the utilization of mind control to retain members of NRMs and cults to convert them to a new religion. The suggestion that NRMs use mind control techniques has resulted in scientific and legal controversy. Neither the American Psychological Association nor the American Sociological Association has found any scientific merit in such theories.

News Summaries

A July 9 online article from dallasnews. com, entitled Top 10 personal finance mistakes, provides a prime example of one form of learning: lesson by failure. The article discusses ten common pitfalls when individuals are addressing their own financial tasks. By shining a spotlight on these mistakes, the article reinforces principles in Chapter 22—namely, the essential need for solid personal financial planning.Each ‘mistake’ receives a few paragraphs of attention, and the information holds more value because the author also pinpoints expert tips that can lessen the impact and occurrence of each problem.The first two discussed mistakes, for example, address the scarcity of people who develop a logical and flexible statement of goals. Too often, as the article elaborates, individuals make financial decisions based on emotion rather than factual information. In addition, those who do develop goals and plans are many times reluctant to ‘stray the course’ from initial goals. However, experts advise that adaptability and structure can strengthen financial prospects for any individual, regardless of economic standing.Budgeting, in particular, is an important skill to develop in matters of finance. Debt and savings comprise the next part of the discussion. According to the article, a surplus of people sink into credit card debt that may only be eradicated through years of payments. Prompt, maximum-level monthly payments can ease these burdens, say the experts. Debt accumulation is symptomatic of another financial planning problem mentioned in the article: savings, or the lack thereof.A depletion of saved income can negatively impact both short-term and long-term financial goals. One remedy the interviewed experts recommend involves the creation of an emergency savings fund (used in case of unexpected expenses). Such a fund would be bolstered by a set amount of money from each employee paycheck. Finally, the article concludes with warnin gs involving two other important aspects of personal finance, employee benefits and stock investment.The author argues for 401(K) plans, life insurance, and reasonable investing, respectively. Each of these subjects—if handled improperly—holds the potential for catastrophic financial consequences. 401(K)s can help ensure an individual has a secure retirement nest egg (alleviating at least one burden for the elderly); life insurance in turn ensures a family’s security, and minimal stock investing will help prevent an abolishment of personal savings.

Proposal Essay Example | Topics and Well Written Essays - 1750 words - 4

Proposal - Essay Example However most individuals are not aware of the health hazards which regular fast food consumption may cause. Although it is not possible to completely eradicate fast food, it is important to reduce its consumption and make people aware of its health implications. Fast food chains however hesitate to display nutritional information as they fear it may cause losing consumers. This practice further impacts food choice and causes chronic health conditions. According to the National Institute of health Statistics of the U.S (2002), the proportion of obese adults have grown from 23% to 31%. A number of fast food chains which are stated to be healthy also have grown multiple folds in the last decade. Many health researchers such as Heini and Weinsier (1997) have opined that individuals at present burn fewer calories as compared to earlier times due to the rapid growth of technology. Although the number of leisure activities are seen to rise steadily, the time spend by individuals in these activities has been low. Individuals do not indulge in as much physical activity as per their calorie intake (Chandon, Morwitz and Reinartz, 2005). Moreover, the health claims made by fast food chain restaurants misdirect consumers. According to Mussweiler (2003) the nutritional facts stated by many fast food chains are seen to be inaccurate due to which more orders gets placed. Consumers get misdirected by the manner in which fast food chains display t he calorific information of different food items (Ledikwe, Julia and Barbara, 2005). The attitude of consumers towards such information is also seen to remain casual to a very large extent. The presence of a few vegetables or fruit items in the food gets overestimated by consumers and they fall under the assumption that the food they are consuming is healthy (Balasubramanian and Cole, 2002). Additionally, consumers are not aware of the net amount of energy their body requires each day and therefore

Animated Sitcom Essay Example | Topics and Well Written Essays - 1000 words

Animated Sitcom - Essay Example projected by the animated characters, because it gets neutralized in the audience perception, as being resorted to more out of an intention to create fun, rather than being something serious and somber. It goes without saying that many a times, hiding behind the perceived intentions of creating fun, the animated sitcoms do comment on the politically sensitive issues like race, gender and age in a very thought provoking and unsettling manner. The animated sitcoms do mostly afford to challenge or disturb the social status quos, because the society mostly perceives them as being something created to be inherently funny and ridiculous. No wonder, if something is being perceived as being quintessentially funny and ridiculous, the nonconventional social comments and observations made by such a genre are more than often forgiven, because of being taken as something light and imaginary. It goes without saying that the animated sitcoms realized the complete extent of poetic license they carry over a period of time, through much trial and experimentation. If one analyzes the animated sitcoms in a historical context, one simply cannot fail observing the fact that the families found in the animated sitcoms have gradually graduated from being normal, to funny, to being outright subversive. The animation aspect of these sitcoms allows the artists to portray even the most socially horrifying and sensitive aspects of life in a way that appears and sounds less offensive to the viewers. Certainly, the controversy that the animated sitcoms are able to dilute and mitigate in their peculiar format is something that perhaps even the most popular of live action shows cannot get away with. However, the more serious connoisseurs of animated sitcoms do know that the comedy inherent in the animated sitcoms is definitely not mindless and flimsy. Actually it is in a way the projection of a visual social commentary which does have the capacity to give way to meaningful discussions and

The Need for Bachelor Prepared Nurses Essay Example | Topics and Well Written Essays - 750 words

The Need for Bachelor Prepared Nurses - Essay Example Evidently, there are a number of benefits of preparing nurses in this way and therefore society definitely has a need for bachelor prepared nurses. The first important argument for having bachelor prepared nurses is that they may be more capable in dealing with certain patients. This means that people in hospital are less likely to die from preventable causes in the hands of bachelor prepared nurses. Aiken, Clarke, Cheung, Sloane & Silber (2003) found that, in a study of hospitals in Philadeliphia, nurses with a bachelor degree had 5% less patient deaths and failure to rescue incidents than non-bachelor prepared equivalents. This was found even after adjusting for the different illnesses that the nurses were dealing with. Sasichay-Akkadechanunt, Scalzi, & Jawad (2003) found in their large study of nurses in Thailand that in-hospital deaths were reduced when patients were treated by bachelor prepared nurses. Bachelor prepared nurses may also be more qualified in basic scientific knowl edge that can be useful in their career. Thornton (1997) found that nurses who had biological and psychological knowledge from their bachelor degree were more capable and more understanding (as evaluated by co-workers, patients and the nurses themselves). These nurses were also more qualified in dealing with a wide-range of situations. This may be because nurses who had only received minimal training and had more vocational-style education may have had their experience in one or two hospital areas, and therefore were not familiar with a number of the cases in areas where they did not have training. Bachelor preparation covers a lot of ground. Manias & Bullock (2002) found that bachelor prepared nurses also had a superior knowledge of pharmacology, which is inevitably helpful when dealing with patients who need medication. Another benefit to having bachelor prepared nurses is that they can often have a better patient manner and be qualified in a number of different areas, not just be cause of their increased scientific knowledge. White, Coyne & Patel (2001) asked members of the Oncology Nursing Society to specify whether they thought that bachelor prepared nurses were adequate for end-of-life care. Not only did the nurses in the society feel that they had gained enough from their degree that they could apply in this situation, but the general feeling was that patients responded better to these nurses because bachelor preparation includes modules about talking to patients and communication. Patients often prefer and feel safer with nurses with a good bedside manner, and so this is a huge advantage to have in a nurse. There are suggestions that nurses do not need to study in formal education because their career is so practical and essay writing and research are not often used in the profession (Gurney, Mueller & Price, 1997). Although this claim may have some truth to it, in that it recognizes the nature of the profession, there are suggestions that these researc h skills can actually be useful to a nurse. Carroll et al (1997) found that nurses did use research techniques and many used them to find out more about conditions as well as take part in scholarly nursing research. If nurses were only prepared on a vocational basis, they may not have the research skills that a bachelor’

Globalizations has spawned a new frontier in the fight for human Essay

Globalizations has spawned a new frontier in the fight for human rights protections - Essay Example The United States is a super power because of the fact that it imperialized and was able to control its colonies compared to its European predecessors. It is clear that globalization allowed a system of seamless integration in which trade was cultivated within countries. Although trade is beneficial, it diminishes human rights. This is vital to understand as new Empires emerged and literally obtained new identities because of this emphasis of globalization. Stearn also reemphasizes the fact that United States was in the prime position to take advantage of globalization and has made itself a dominating superpower in the 20th century because of its focus to imperialize and control its territories. Globalization is detrimental to human rights because of low wages and low capitals. In third world countries where manufacturing is conducted, children and women almost have no rights. Imagine working as a child in a non-stop unhygienic conditions to earn around $3 for a day. With the labor force ready to combat poverty in third world countries, the economical behavior of the nation has undoubtedly suffered because of the factors mentioned above. chaos as millions of poor workers were frustrated with working conditions as corruption loomed in city government. Packed in small quarters, these workers are living in a prison in essence with little chance of surviving. Individuals struggle to support households and have no funds to invest in their business. Women and children get exploited the most as they have no rights in developing countries. Moreover, the rich get richer in a pendant system where there is no paradigm of middle class. This causes issues because customers do not have p urchasing power or rights in any manner. It is clear that there has to be a plant to rectify this issue. Women and children needs rights to set hours of constant workload. The International Human Right Services is

Outline chapter(4) Assignment Example | Topics and Well Written Essays - 250 words - 1

Outline chapter(4) - Assignment Example So a situation where these resources are lacking, it’s obvious without generalization that the process would not be efficient and effective. The curriculum if not well designed to meet the need of the current situation and job market would rather lead to learners being wasted by the end of it all. Most curricula are not learners centered. Learning approaches used has got a very wide scope which indeed makes the whole system boring However the guidelines for visualized learning, teaching and leading in an attempt to improve on the process are thereby discussed. Visible teaching entails the use of hyper actives model to make learning more interesting, it has been enforced through the inclusion of various learning modes. Visible assessment: majorly the entry behavior of the learner needs to be put into considerations, setting of the goals and objectives and the end of it all check on the consistency and while doing that possible haunches needs to be noted. Lastly visible leading must trained and instilled in the learners In conclusion, these fundamental issues influencing the learning process can be improved by incorporative trained personnel in the learning institutions. In addition to that there should be an inclusion programs for instance the visible techniques mentioned in the

Economics The Industrial Revolution Essay Example | Topics and Well Written Essays - 500 words

Economics The Industrial Revolution - Essay Example Most integrally local owners could now sell and trade nationally; however, that required them to now think on a national level. That rapid conceptual expansion could not be contained within the mind of even the most industrious and intelligent business owner. As a result the birth of the modern office is concomitant with the occurrence of the Industrial Revolution. The owner now had to employ people to do portions of the thinking for him or her. This meant increased bureaucracy and new methods of control had to be quickly established in order to make sure the different parts of the new business mind, decentralized and no longer localized in the head of one individual, could function efficiently. The second important feature of the Industrial Revolution is the creation of the factory system, as mass production became necessary and required to function on this national level; factories, characteristically structured and stratified, required new "scientific management" strategies in ord er maintain efficiency and increase profit margins as costs could easily spiral out of control in the attempt to keep up with production. This paper will briefly analyze the nature of the office and the rise of scientific management as two fundamental effects of the Industrial Revolution on business organization and operation. The rise of the modern office was a necessar

Death Row #7 CJ202 Research Paper Example | Topics and Well Written Essays - 250 words

Death Row #7 CJ202 - Research Paper Example The lawmakers introduced, passed and signed a bill  in November 2007,  which led to the abolishing of the death penalty. This made New Jersey the first state to abolish the death penalty. The court argued that the death penalty was costly and posed a risk to killing innocent lives. They also concluded that the penalty was painful to the victim’s families and the community as well, thus reduced it to life imprisonment (Peters, 2007). Illinois became the 16th state to abolish the death penalty in March 2011. The state had for more than a decade imposed a moratorium on execution. The concerns raised after the justice system wrongly condemned 13 men made them realize that it was possible to prosecute innocent people. In January 2011, the lawmakers voted to abandon death penalty. After the vote, their governor, Pat Quinn, took two months to check on this issue by looking at all aspects and consulting prosecutors, death penalty opponents, victims of the families, and religious leaders. He later concluded that creating a perfect system that is free of mistakes and discrimination of race or economic status would be impossible (Vogue and Pinto, 2007). With the abolishment, all death penalty sentences reduced to life imprisonments. Vogue A. and Pinto B. (2007). Illinois Abolishes Death Penalty; 16th State to End Executions. Retrieved on March 25 2012 from

Compare the Ways in Which the Roles of Women are Portrayed Essay Example for Free

Compare the Ways in Which the Roles of Women are Portrayed Essay When focusing explicitly on the topic of a woman’s seemingly ever-evolving status, one would constantly perceive it to be a working progress of the woman and the rise of her independence. So, why when analysing both, ‘The Wife of Bath’ and ‘Death of a Salesman’ do these roles of the most prominent women seem to be in reverse? The history of a woman’s autonomy branches outwards from the past, therefore enforcing the idea of a woman, living in an earlier period, to exist under high demands of fulfilling the traditional expressive position. Yet with regards to Chaucer’s tale, why is it that Alisoun is able to possess characteristics that are both a controversy for the 14th century during in which it was written, and to a certain extent, this era momentarily? On the other hand, the 1950s ‘Death of a Salesman’ harbours a heroine who remains true to her decade’s basic notion on how both a woman and a wife should persist to be, consequently presenting Linda Loman as a stock character. With a distance of 6 centuries, is there an abstruse intention to why both the female protagonists are depicted in an unusual fashion, and totally out of the ordinary when its context is taken into account, or, is this simply the writers’ approach to manifest some sort of a response, whether it be mere shock, indulgent laughter, or utter appreciation? The titles alone contain an instantaneous conception on how both women are portrayed concurrently. ‘The Wife of Bath’ obtains an immediate link to Alisoun, unlike ‘Death of a Salesman’ which simply refers to Willy Loman and includes no innuendo of his wife Linda. Alisoun’s ownership of the tale is reinforced by the noun ‘Wife’ as a direct association to her, suggesting that she is the focal point of the tale. But is she? The prologue is definitely in her possession with her martial history being the key plot; however the tale on the other hand clearly centres the knight as the protagonist, consequently endorsing the audience to make an initial judgment on Alisoun’s character as one which is strong enough to acquire her own title. Maybe Chaucer’s main purpose was to make his eponymous hero a female to either stagger the audience by the pragmatical meaning of this whereby such power and eminence is handed to a female character, or to purely ridicule a woman with any supremacy, and in effect, is symbolic since it contains the intention of formulating humour for an audience existing in a 14th century world. With this reasoning in mind, the common use of the noun ‘Wife’ would then become a more abstract version of this since, in essence, this is merely an idea of her control and alliance to the city. Perhaps the title ‘The Wife of Bath’ can be decoded then as a euphemism that solely associates with Alisoun’s, ‘Housbandes at chirche dore I have had five-‘ This has been translated as a misrepresentation of her being promiscuous which uses hyperbole to reinforce the concept and also assists in the beginning of a caricature adaptation of a woman who is unlike most others. On the contrary, since ‘Death of a Salesman’ purely refers to Willy, this would consequently support how dominating the male gender had been in the early 50s. In relation to Linda however, the absence of any insinuation of her in the title holds a vital insight of how she is portrayed through the play itself. This maintains the persistent imagery of Linda conserving her private role as a housewife, and to an extent, Willy’s constant positive conscience, Willy – ‘I suddenly couldn’t drive anymore. ’ Linda – ‘Maybe it was the steering wheel again. ’ The adverb ‘Maybe’ certainly exhibits some indecision with Linda’s response indicating that even though she may not entirely know what Willy requires, she knows it is necessary for her to provide a reasonable answer that will help ease the blame off Willy, facilitating the assumption of Linda’s loyalty to her husband, even during the worst of times. Arthur Miller’s intention of having no connotation to Linda in the title could be indeed for the purpose of supporting the idea of her selflessness compared to Willy’s egotistical behaviour. This theory of Linda’s ignored compassion is also demonstrated when Willy commits suicide. ‘I can’t understand it. ’ This simple sentence is most commonly used with the verb ‘do not/don’t’, but, semantically, Miller permits Linda to unusually phrase this with the modal auxiliary verb and the nagator ‘can’t’ to express her rejection towards comprehending his refusal of living life fully. Perhaps the importance of this approach was to portray just how vulnerable and helpless not just Linda, but the rest of the female population was in the 50s. As if to say it had nothing to do with the capacity of the female brain but the knowledge of where that woman should remain to be. The title is therefore a description of Linda’s personality and depicts just how much Linda is taken for granted. In the earliest stage directions of ‘Death of a Salesman’, the lexis used to describe Linda Loman all relate to the semantic field of household items and the act of obeying a person: ‘stirred’ ‘iron repression’ ‘admires’ ‘listening’ Semantically, theses lexicons relate to the play itself. The stative adverb ‘admire’ implies Linda may not feel worthy of Willy therefore she can only have a high regard for him and not the ability to put herself in his position. According to this then, Linda could be summarized as a character that has a low opinion of herself. The comparison to household items proves to be crucial since it could be categorized as an exposition, introducing the audience to Linda’s most prominent characteristic. A more modern audience, and in particular contemporary women, would argue that this was very demeaning since it implies this was all they are known for. Throughout the description of the Wife from the General prologue, the audience obtains a direct inkling of her character. ‘Housbandes at chirche dore she hadde five’ This sentence delivers an eye opener as to what Alisoun’s social status is. Since only the elite managed to marry inside of a church, this would then imply that from the age of 12, Alisoun has supposedly not ascended the ladder of social mobility. The syntax of this however creates some hesitancy to admit the true number of her failed marriages. Given that she leaves the actual amount ‘five’ till last reinforces the idea of her true emotions towards them. The similarity between Linda and Alisoun then would be that aside from the fact that one woman has had considerably more partners than the other: Alisoun is still in search of love, remaining to be ever willing to find her true match. This is further proven with the syntax from the quotation. As ‘Housbandes’ is the first word in the sentence, it indicates she finds pleasure in having a husband because of the urgency to articulate the concrete noun ‘Housbandes’, despite the fact that they were all failures. Linda’s crime is that she loves her only husband far too much. It is evident that in spite of her devotion to Willy, he still ignores her and takes her for granted, Linda- ‘Take an aspirin. Should I get you an aspirin? It’ll soothe you. ’ Willy- ‘I was driving along, you understand? ’ Here it is visible that Willy does overlook his wife completely by his sudden change in topicality and the flouting of the Grice’s maxim of relevance. Perhaps this is due to the way he perceives Linda, and the minimal respect he has for her. This is further evident with his tag question, ‘you understand? Unlike Robin Lakoff’s female language theory, this does not abide by her rules. In her opinion these tag questions imply a need for some support rather than a critical remark. However it is obvious that Willy does not require any backing since he is the most dominant speaker. The pragmatics of this statement show how much of a low disregard he has on Linda’s capability of understanding such a simple concep t as driving, consequently suggesting he does, in actual fact, take his loving wife for granted. Miller’s intentions here differ depending on the gender perspective. Since this is one of many occurrences where Willy insults Linda’s intelligence, this provides evidence of her complete devotion to her husband. Perhaps this mirrors the reality of the 1950s’ female audience therefore Miller’s motive in creating such a character was simply to please the existing female population at that time and nothing more. From a male point of view following the same thesis of art imitating life, Willy’s ability to have both control and authority over Linda would have also been Miller’s method in satisfying the male audience. Linda’s speech also indicates some reluctance of being abrupt towards her husband. ‘Take an aspirin. Should I get you an aspirin? ’ This reads to be an almost repaired statement, strengthening the notion of her delicacy when interacting with her husband. Depending on the stage direction as to how this is supposed to be acted out, another contention could be that Linda’s true being slipped out for a moment. The unusual abruptness of the first sentence followed by the modal verb ‘Should’ may imply how Linda must always remain to be conscious of the words she speaks even if she truthfully isn’t like that. This could possibly have been Miller’s subtle approach in exposing just how human a woman truly is. Linda’s character is one that appears to be careful in every action she undertakes, Alisoun on the other hand gives the impression of being self-sufficient in her decisions. ‘What that he mente therby, I kan nat seyn; But that I axe, why the fifthe man Was non housbonde to the Samaritan? How manye mighte she have in marriage? Yet herde I nevere tellen in myn age Upon this nombre diffinicioun. ’ In a Russian Formalist literary opinion, her attitude here in this verse would suggest she is blasphemous and very defensive of her deeds. By allowing an illiterate female commoner challenge basic Christian belief, Chaucer invites an astonishing controversial angle on reality. An audiences’ reaction to this from the 14th century would be of great annoyance towards Alisoun since she occupies no immense background to express such a powerful opinion. According to the first line ‘What that he mente therby, I kan nat seyn’ this also suggests that her judgment is based on a more personal outlook rather than facts. From my own 21st century perspective following the same Russian Formalist fundamentals, this verse stands to be an opinion and nothing more. Alisoun’s analysis may not have changed but the reaction from the audience would have instead. In actual fact, her intrusive manner would have been one that would have been valued despite of her gender. Regardless of the fact that both texts are fictional, their mediums exhibit various conclusions: since ‘The Wife of Bath’ is classed as poetry there are some limitations as to what could have been written. It would appear that Chaucer’s main objective was to entertain the listener rather than being factual. This is evident due to the consistent structure of rhyming couplets and alliteration. Somme seyde women loven best richesse, Somme seyde honour, somme seyde jolinesse,’ There is a distinctive pattern here which works throughout the rest of the tale. Seeing as though there are no breaks or clear stanzas in the poem, the use of parallelism suggests that a list is about to form without abiding by the usual formation of a list. The rhyming, alliteratio n and sibilance ‘Somme seyde’ ‘richnesse’ ‘jolinesse’, adds emphasis on the ideas explored throughout the tale in a way which amuses an audiences of any age. Death of a Salesman’ has none of these restrictions, whereby no rules or patterns are needed to be followed. Miller is able to write as he wishes, therefore could it be said that this enables him to write according to the truth? As an audience we are only ever permitted to listen and believe the character’s opinions. This limits exactly how much we should class as valid and thus acts as a confinement of plays in general. The importance of this does not only rest on how valid these texts are historically. In context to the essay question, the mediums affect the way the theme of power is portrayed. With the aid of humour, Chaucer is able to manipulate how the audience perceives the unusual occurrence of a woman who owns such authority. This comedy enables the audience to interpret the dubious topics mentioned in the prologue half -heartedly therefore suggesting that the text can’t completely be taken seriously. Conversely ‘Death of a Salesman’ does not include many entertaining scenes to conceal the control Willy has over Linda and consequently Miller sanctions the audience into producing their own take on the subjects referred to all through the play. Sometimes a woman’s basic actions can be justified by her experiences. Alisoun has the ability to convey such intense concepts because of her endless incidents in the past. Her character’s reputation appears to be licentious which consequently enables an audience to reign in on their annoyance of her. Chaucer has portrayed Alisoun in a way which can only be described as caricature. What should be taken into consideration is that perhaps Chaucer’s overall intention when creating such an exaggerated character like the wife was to humour the audience with the ridicule of a woman with such freedom. Or perhaps it was to produce a character like no other that owns the ability to question the acts of society and their standard beliefs. Out of the entire ‘Canterbury Tales’ there are only two women who possess the ability to tell their story: the Prioress and the Wife. Since the Prioress already maintains the basics of a 14th century woman graciously, Alisoun is possibly Chaucer’s technique in inventing a woman who stands for everything the ordinary woman of that time would not and as a result, portrays life on each end of the pole for all types of audiences to experience. Linda’s character owns a front which, even after the analysis, maintains the idea of an obedient wife. However, the initial idea of her abiding by this characteristic has evidently changed. Yes, she still sticks by with her husband, even after affairs and a lack of care and attention, but is she not a stronger woman in spite of all this? Alisoun has the ability to end her marriage as soon as it goes wrong as if to say she is still searching for her ‘ideal man’ and so self-sufficient that she refuses to lead a miserable life, yet Linda remains to be as courteous as ever even after the marital problems. For a 1950s audience, Miller birthed a female icon, a woman who exists in a realist play regarding the common aspiration of the attempts at conquering the ‘American Dream’. All in all, the roles which appeared to be in reverse now seem to walk side by side along the path of independence. Six centuries apart, diverse situations at hand but both individualistically vigorous women ready to undertake what life has planned for the both of them.

Microbiology Essay Example for Free

Microbiology Essay Unknown reports in microbiology are written in scientific format. Scientific writing is written differently from other types of writing. The results of the exercise or experiment are what are being showcased, not the writing. The purpose of scientific writing is not to entertain, but to inform. The writing should be simple and easy to understand. There is a specific style that must be followed when writing scientific reports. Scientific writing is typically written in the passive voice. The pronouns I, We and They are not typically used. . For example, instead of writing I used a TSA agar plate to isolate my unknown, it is customary to write, A trypticase soy agar (TSA) plate was used to isolate the unknown. It is also customary to write in the past tense for most of the report. This includes the introduction, the summary, the description of the materials and methods and the results. The present tense is reserved for the conclusions about the results. See the examples given below. Some other general rules that should be followed are: Microbial nomenclature: The name of the bacterium should written and spelled correctly. The name should be italicized or underlined. Italicized is preferred. For example, Staphylococcus aureus. The genus is capitalized but the species is not. After the full genus name is given in the paper, it can be written as S. aureus, but still italicized. This is as long as there in no other genera in the paper that starts with the same letter. MATERIALS AND METHODS This is where the details of the study are listed. Where did the specimen come from, and what methods were used to identify it? Be specific, but do not re write the lab manual. One way is to mention the names of the materials used and reference the lab manual for the procedure or method and then continue to elaborate when necessary. See example 1. Example 1: An unknown labeled as letter G was given out by the lab instructor. The methods that have been learned thus far for identifying bacteria have been applied to this unknown. Procedures were followed as stated in the course laboratory manual by De Mers (1), unless otherwise noted. The first procedure that needed to be done was to streak the unknown out on a Trypticase Soy Agar plate, using the T streak method described in the lab manual.. This needed to be done in order to test the purity of the unknown. After the plates were incubated and grown, the morphology was observed and recorded and a Gram stain was performed. Quality control bacteria were Gram stained along with the unknown to make sure that the Gram stain reaction was done correctly . After determining the Gram reaction, specific biochemical tests were performed. The biochemical tests were chosen from the unknown identification tables that were in the lab manual. Since unknown G was determined to be a Gram negative rod, an oxidase test was performed and the organism was inoculated into a BCP lactose tube. Note all of these tests were performed by the methods listed in the lab manual by De Mers (1). Table 1 lists the test, purpose, reagents and results. All of the following tests were performed on thi s unknown: 1. Oxidase test 2. BCP Lactose 3. Indole 4. H2S 5. Citrate 6. Motility 7. Methyl Red 8. Urea Another way is to write out the methods in detail in either a paragraph form or listed. This way is not necessary for this type of paper, since this is lab report for the identification of an unknown bacterium and the methods are explained in detail in the lab manual. If there is a procedure that the instructor added or made changes to, or the student used another procedure not in the course lab manual, then it should be written out and referenced.

The effect of traumatic events on memory

The effect of traumatic events on memory Memory Scientists have keen on pressuring secrete of memory for hundreds of years, undoubtedly, obliteration and inheritance are one of the most mysterious and romantic subjects. Dominick Cobb plants memory in Robert Fischer via a designed dream, changes his subconsciousness thus influences his reactions in reality, Inception. These kinds of stories are no longer restricted in friction movies. Nowadays memory is ahottopicinneuroscience,notonly enhancingit,but erasing or inheriting it. Before we explore how to delete traumatic event, it is necessary to briefly understand how our brain works to remember an event. Information transmits from the outside through our vision, auditory, olfaction, taste and tactile. Memory is the ways that we store and evoke items weve sensed. Different types of memories therefore stored differently. There is a structure in the brain called the hippocampus that is key to short-term memory, which only responses to the data that catches our attention (fire alert) or we need it soon (a telephone number). Long-term memory is much more complicated, it involves three main processes: encoding, reserve and retrieval. First of all, encoding: new concepts are broken down into composite parts to establish various meaning. Moreover, we collect the context around us when we receive a new conception, or another episode occurs in our life. For instance, I might associate the phrase beautiful flower with its key descriptive ideas —white color, faint scent smell, elliptical petal, floating in hometown pond — and thus such contextual memories as it is such happy summer that I’m swimming beside these lotus with my brother. Reserve: when we store the newly-caught episode, we attach it to any other related memories, such as similar to magnolia but living in the shallow water, and hence, consolidate the new conception with older memories. After above processes, we recall the conception, by tracing the various meaning codes stored in our brain and decoding these consolidated memories to regain a new meaning. If I forget what beautiful flower means, I might think of its relative pointer-hints, such as white or hometown pond. Pointers associate with other pointers that even a single hint may let me to recover the whole context. Then the following question is: how do our brains transfer a short-term memory like beautiful flower and into a long-term memory? We use hippocampus again; temporary links are constructed among cortex neurons due to a short-term memory event. For example, white gets stored in the visual region of the cortex, and the faint scent of a blooming flower gets stored in the olfactory area. When I remember the new fact, beautiful flower, it will converge on my hippocampus, which sends these new memory data along a established path several times to strengthen internal links. â€Å"The short-term memory flows alone the path, with the beginning at the hippocampus, circulating through several limbic systems (to pick up any timing associations like early morning on June 1st, and spatial associations like bond street station), then pass over various parts of the cortex, finally back to the hippocampus. Making the information flow around the circuit many times strengthens the links enough that they stabilize, and no longer need the hippocampus to bring the data together, says neuroscientistBruno Dubucof the Canadian Institutes of Neuroscience, Mental Health, and Addiction. â€Å"The strengthened memory paths, enhanced with environment connections, become a part of long-term memory.†[1] Recalling memories re-fires many of the same neural paths we originally used to sense the experience and, therefore, almost re-creates the event.[2] In other word, memory just like glass, it behaves plastically during storing memory and eventually fixes shape at the end of process. When we recall this memory, it will be abstracted and activated from the cortex, becoming soft and plastic again, memory reshapes its structure instead of the original one. Taken in this sense, theoretically, memory manipulation and obliteration are reasonable and realizable. When a distressing event occurs, a fearful memory created that could last a very long time period and depressingly affect a person’s life. Researchers from the University of Toronto trained mice to terror a sound by matching that sound with an electric shock to their feet, so when the sound rang, the mice would freeze in fear. This sense of feeling can be relieved by training called â€Å"extinction training†: repeatedly ringing the tone without adding electric shock. Behavioral therapy built around such â€Å"extinction training† in mice models has proven that it is useful in decreasing the degree of negative emotional response to a traumatic memory, however these fear memories commonly relapse and rarely can be completely removed via this kind of physical training. Further study focuses on the amygdala, a part of the brain located at the end of hippocampus, known to response to fear conditioning in both people and animals. Using sound to threaten the mice, they detected that certain cells in the nerve circuits in amygdala conducted much more current after playing a loud, sudden sound around the mice than they stay in a calm, normal environment.As for rodents, the neural functions capacitating fear memory formation and correspondently reconsolidation are situated in the amygdala. As for humans, brain and lesion imaging analysis confirm that most of fear memory mainly encoding in the key area—amygdala. Memories become labile when recalled. In humans and rodents alike, reactivated fear memories can be attenuated by disrupting reconsolidation with extinction training. Using functional brain imaging, we found that, after a conditioned fear memory was formed, reactivation and reconsolidation left a memory trace in the basolateral amygdala that predicted subsequent fear expression and was tightly coupled to activity in the fear circuit of the brain. In contrast, reactivation followed by disrupted reconsolidation suppressed fear, abolished the memory trace, and attenuated fear- circuit connectivity.[3] The team then observed and recorded the proteins in the certain nerve cells we mentioned before in the amygdala during the whole scary experiment. A sort of particular calcium-permeable proteins temporarily spiked in the lateral amygdale. Because these especial proteins are uniquely unsteady and able to be removed from the amygdala, the scientists suggested that fear memory might be permanently removed by combining protein removal and behavior therapy, which provides a opportunity for erasing fear. In further experiments, information revealed that eliminating these particular proteins depends on another chemical modification protein called GluA1. Now,whenhorrificsoundrang,themiceon longer felt fear and continuedtheirmouse-likeactivities.Neitherotherreserved memories, northeirabilitytosavenewmemories,wereinfluenced.Theeffectof using this biochemical method wasspecific,effectiveand long-lasting. Scientist notices that memory erasure can be achieved by using drugs designed to control and enhance the elimination of calcium-permeable protein. Another interesting property of memory is inheritance. Behaviour can be affected by events in previous generations which have been passed on through a form of genetic memory. Experiments showed that a traumatic event could affect the DNA in sperm and alter the brains and behaviour of subsequent generations. [4] Currently a neuroscience studyreveals that after training a group of mice to avoid a particular smell; their aversion could pass on to their descendents. Scientists said that the results were essential for fear and anxiety memories research. The mice were trained to panic a cherry blossom smell. The further study focused on internal structural changes inside the mice sperm. The team at the Emory University School of Medicine, in the US, pointed out that a section of DNA which might responsible for olfactory sensitivity was activated in the mice’s sperm. Both the mice and their â€Å"grandchildren† were particularly sensitive to cherry blossom scent and would try their best to avoid this smelling, despite never having experienced cherry blossom in their lives. Another significant change occurs in brain structure. â€Å"The experiences of a parent, even before conceiving, markedly influence both structure and function in the nervous system of subsequent generations, the report concluded.[5] This experiment provides convictive evidence that a traumatic event or a specific environment can affect an individual’s genetics and, by this means, genetic memory will pass on their offspring thus affect their behaviour in the future. This statement probably explains why picky eater avoids particular food. Did you ever resist such kinds of food as ginger, eggplant, celery or garlic since you born? Asking your parents and finding out the possible reasons. This sort of bias is seen as family fear. Descendants sometimes reveal imprints of their ancestor. â€Å"There is absolutely no doubt that what happens to the sperm and egg will affect subsequent generations. Prof Marcus Pembrey, from University College London, â€Å"the findings were highly relevant to phobias, anxiety and post-traumatic stress disordersHe commented: It is high time public health researchers took human transgenerational responses seriously. I suspect we will not understand the rise in neuropsychiatric dis orders or obesity, diabetes and metabolic disruptions generally without taking a multigenerational approach. [6] Reference: [1]: The brain from top to bottomby Bruno Dubuc, Canadian Institutes of Neuroscience, Mental Health, and Addiction [2]: Spatial short-term memory pinpointed in human brain, National Health Institutes, 1998. [3]: Thomas Agren, Jonas Engman, Andreas Frick, Johannes Bjà ¶rkstrand, Elna-Marie Larsson, Tomas Furmark, Mats Fredrikson. Department of Psychology, Uppsala University, SE-751 42 Uppsala, Sweden.Department of Radiology, Oncology and Radiation Science, Uppsala University, SE-751 42 Uppsala, Sweden. [4]: James Gallagher, BBC News, Thu, 05 Dec 2013 19:34 CST [5]: Brian G Dias Kerry J Ressler, Nature Neuroscience, 01 December 2013 [6]: Marcus Pembrey, University College London